Canada’s cannabis industry has a diversity problem

It has been just over two years since Canada legalized the production and sale of cannabis, but despite the industry’s gains over that time, not everyone is being included. A new study by the Centre on Drug Policy Evaluation and the University of Toronto has found that representation in Canada’s cannabis industry is sorely lacking. But there are steps that can be taken to address this, such as social equity programs like the ones that have been implemented in California, Massachusetts, and Illinois. Experts say this could help boost representation in Canada’s cannabis industry.

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50 Comments

  1. R S on April 11, 2021 at 11:23 pm

    I see indigenous people seem to alienate themselves, while the remaining of Canadians get the best minds together to build businesses and partnerships, regardless of race.



  2. Devyn Christopher Gillette on April 11, 2021 at 11:24 pm

    NO ONE IS ENTITLED TO A JOB BY VIRTUE OF THEIR DEMOGRAPHIC. THESE PEOPLE CAN INVEST AND BUILD A COMPANY LIKE ANYONE ELSE.



  3. Eald GraegWulf on April 11, 2021 at 11:24 pm

    LOL I grew weed for more than 20 years, 90% of the growers, middlemen, exporters, etc were White men/women who took all the risks and pushed the legalization issue into unwinnable territory for the Govt – youre welcome .. most growers were rural, 10% of non White growers and people in the trade were Asian/E Asian who grew indoors mainly, many of whom were involved in organized crime.. Maybe thats the simpler explanation? It takes years and years to learn the ins and outs and intricacies of growing top grade weed…. just because its legal doesnt mean everyone is on the same footing suddenly. You dont just GET to be a ace grower because yours Brown or Female lol…. Maybe thats your problem, you think skin colour and not hard won experience entitles you to a seat at the table.



  4. Moose Loose on April 11, 2021 at 11:26 pm

    These complaints are an attack on the indigenous Anglos and indigenous French.



  5. Lembu Abraxas on April 11, 2021 at 11:27 pm

    These employment numbers are meaningless without the same numbers for general population.
    For instance, if the Canadian Arab population is 3% then that’s not too far off from the 2% noted in your inflammatory video.



  6. devon gannes on April 11, 2021 at 11:27 pm

    something that is in the public domain and designated "legal" means that there are no restrictions or penalties. all of the new legislation around cannabis is in direct contradiction to the idea of legalization.
    EX. one can grow as much broccoli as they want and sell it at a market to make the profit off of it while also improving themselves, their communities and the economy. broccoli is a "legal" plant and as such has no criminal or illegal application, as to why cannabis has a biased treatment means that fundamentally it is not "legal".(consciously analyzing the facts)
    Let’s grow up people! If we allow the government to dictate to the people, we(the people) are literally mind controlled victims. We elect representatives from our regions specifically to implement what the majority of people demand not what the majority of the narcissist at parliament dictate to us.

    by THE FATHERS’ will.



  7. Poe on April 11, 2021 at 11:28 pm

    Only white people crying on here.



  8. Jord A. on April 11, 2021 at 11:29 pm

    Primarily white men.
    Like Bill Blair our former opp chief and current year safety minister?
    You ( visible minority )should have locked up your competitors when the time allowed to be successful with your current business plan.
    Like now. Get on the snitchlines and buy any business you want, when it fails ,buy, pennies on the dollar … better get a grant or sweet loan deal. Govt approval..in the money. Till you outlived usefulness.
    Canceled.



  9. Duke Jivetalker on April 11, 2021 at 11:29 pm

    Strange I’ve seen many indigenous owned marijuana shops, and many indigenous and non-white (essentially what "diversity" means lol) budtenders. Maybe cool it with the social agitation there Global? I know virtue signaling is expected these days but that doesn’t make it sincere or effective. Perhaps non-white people just aren’t interested in these careers and the push towards equality of outcome is just the burden of liberal white-guilt apologists? Just a thought.



  10. Colette Oman on April 11, 2021 at 11:32 pm

    Couldn’t find anything else to start a fight about



  11. Kevon Thomas on April 11, 2021 at 11:33 pm

    😆😄🙃😂😁😅



  12. Helena Pawl on April 11, 2021 at 11:35 pm

    Are you fed up of being force fed critical race theory nonsense yet, Canada?
    Whatever shall we do? Force BIPOC and women into the cannabis industry? We already have strict hiring policies and quotas.



  13. Mic Magellan on April 11, 2021 at 11:36 pm

    A billion dollar industry sustained and brought by minorities only to be stolen by the Whites! Now you know what every African American farmer has went through get in line…



  14. Neighbourhood 51 on April 11, 2021 at 11:36 pm

    “SMOKE WEED EVERYDAY” 😎🌲🔥💨



  15. Mr. Vain on April 11, 2021 at 11:36 pm

    Wow …. get a life!



  16. THE GREAT RESET on April 11, 2021 at 11:37 pm

    We are on the verge of a global transformation. All we need is the right major crisis.



  17. WildandLiving on April 11, 2021 at 11:37 pm

    They’re white and they’re men because they came up with the money to start the company and are taking the risk. Anyone can start a weed company you just have to do the paperwork and come up with the money. All you do is goto the government’s website look up the rules start building and have the land file the paperwork get approval then sell it to the government’s who dispurse it to the stores. Don’t need more rules or special status one system for all works fine



  18. CORONAPHOBIA is the real PANDEMIC! on April 11, 2021 at 11:39 pm

    Who cares! Hire the best person for the job! Otherwise you’re a racist! Pretty simple!



  19. Lap Chi Duong on April 11, 2021 at 11:40 pm

    Yawnnnn, I rather have my kids get in Harvard or a top university than get in the alcohol and cannabis industry!



  20. Lone Wanderer on April 11, 2021 at 11:40 pm

    Diversity is only a problem for far left ideologues. The far left is the first group to look at the shade of a person’s skin and say ‘That person needs special treatment entirely based on the shade of their skin’. How racist can you get?



  21. Kodi Gennrich on April 11, 2021 at 11:42 pm

    What is the percent of those people in your population? Put that number up to see if there is a difference or just stop regulations.



  22. Jon on April 11, 2021 at 11:44 pm

    Then why so many reserves have weed shops?



  23. Arch Lich on April 11, 2021 at 11:45 pm

    Drivel.



  24. Kyle C on April 11, 2021 at 11:45 pm

    If you are qualified to run or own a cannabis company, you deserve to own or run one, regardless of race or sex. Because of culture and/or heritage, you feel these people should be deserving to just be catapulted to the top…hahaha. Put the money up/down to start the company just like everyone else in the industry has done. If you pass all of the legal mumble jumble than you will get your cannabis company or licensing, however this goes for everyone (white men and women included,) if you dont pass the requirements, you dont get granted a license, these requirements do extensive background checks and life history checks, everything needs to come back as approved by the people who approve these things.



  25. wildboyonamish on April 11, 2021 at 11:45 pm

    Soon be legal in uk 🇬🇧👌🙌👍



  26. dicekar on April 11, 2021 at 11:48 pm

    I dont understand this problem? what would be a good outcome? do we have to buy natives a grow op? this is an open economy are they being discriminated against when they apply for license?



  27. JustAnotherGuy FromTheNorth on April 11, 2021 at 11:50 pm

    Msiku, from Truro Nova Scotia, is an aboriginal cannabis company that is kicking butt and taking names. Consistantly a top seller across the NSLC.



  28. umbrella corp on April 11, 2021 at 11:51 pm

    lol 🤣



  29. Chris H on April 11, 2021 at 11:55 pm

    There is a big difference between equal opportunity and equal outcome. Its not the governments place to provide equal outcome.



  30. BLT4LIFE on April 11, 2021 at 11:57 pm

    Here come the internet "alpha males" to cry about how victimized they are by this story. 🍿



  31. Jeffrey Ferguson on April 11, 2021 at 11:57 pm

    This is such an asinine video topic, do you want equality or equity? Because you cannot have both.



  32. jess lawson on April 11, 2021 at 11:59 pm

    Its ok to be white.



  33. Lloyd Joslin on April 12, 2021 at 12:01 am

    What a lie, go to your nearest reserve and they are full of drug dealers



  34. Steve Johnson on April 12, 2021 at 12:02 am

    That drugs have a ‘diversity’ problem is—laughable! This is a ridiculous concept that somehow we must diversify to allow other ethnic groups to get stoned—-just like white’s! Canada–you’ve lost your minds. If anything….Pot should be illegal because of its’ mood altering traits!



  35. Klebrig Andrews on April 12, 2021 at 12:06 am

    1:20 Ok, so this guy says that the reason for the group is not doing GREAT buisness. Is the fact that legislation that left them out? Wait. When we bring something new into this country. Do we say "Natives must have first dibs" I hope we dont. Is there anything anyone can think of besides fishing and hunting where this would be happening. Cause nothing is stopping the Natives who have grow ops here in Ontario, on thier res. From expanding and growing bigger except the people running it.



  36. Yacobee Colella on April 12, 2021 at 12:09 am

    Conservative Snowflakes in the comments section ❄️



  37. English Infidel on April 12, 2021 at 12:12 am

    So what?



  38. Dankmemes Fitness on April 12, 2021 at 12:12 am

    Because our country is 75 percent white this has nothing to do with race get over it



  39. Jack Kanoff on April 12, 2021 at 12:12 am

    one of those groups mentioned have a lock on the illegal tobacco industry, can’t wait for the story about that, and how it’s not diverse enough



  40. ansmerek on April 12, 2021 at 12:14 am

    News flash, the ‘hippies’ who created the black market industry and ran it illegally for 100+ years are the very people who pioneered the techniques and technology to cultivate good quality cannabis and they too are now unable to afford legal licenses to operate. The Feds took an industry that was created and founded by a group of ‘criminals’ and handed the permits for that industry over to billionaire big pharma companies. The reason we have misrepresentation is because of the inherently flawed regulations. Cannabis should be 100% deregulated, instead of handing the profits over to big pharma that played no hand in making this industry what it is today, and cutting out those who got us here



  41. Independence_ _fitness on April 12, 2021 at 12:15 am

    No. Why is this always done when the companies establish themselves? If they want leadership positions, they will have to work their own business



  42. Bobby Daniel on April 12, 2021 at 12:16 am

    Its very important to have diversity in drug use and the exploitation of it.



  43. P M on April 12, 2021 at 12:16 am

    Wow😂 everyone has equal opportunity. There’s no deep conspiracy preventing these people from obtaining those roles.



  44. Venom Snake on April 12, 2021 at 12:16 am

    This video made me hate black peoples even more, Congratulations!!!



  45. Brady Wise on April 12, 2021 at 12:16 am

    What a dumb story.



  46. Placeholder on April 12, 2021 at 12:17 am

    Big sister is watching you/



  47. life lessons on April 12, 2021 at 12:17 am

    Tf is this ???? Pls tell me this is sarcastic 🤣



  48. Kyle C on April 12, 2021 at 12:20 am

    I’d also like to say, as white man and resident of Canada, living in a place surround by Indigenous communities, the MOST RACIST people I have EVER MET, are the Indigenous People’s. Always acting like the world owes them something, how about looking at life with this thought, "how can I contribute to the world or society and make it a better place for EVERYONE."



  49. I’m not a troll All the time on April 12, 2021 at 12:21 am

    🤦‍♂️



  50. John Dekuyper on April 12, 2021 at 12:22 am

    Diversity means not me