Meet The Founding Fathers Of 420: The Waldos | Forbes

In 1971, a group of high school students invented a numerical code for stoners that has grown into the ultimate high holiday. Fifty years later, federal legalization for marijuana is no longer a pipe dream—and cannabis is poised to become America’s next $100 billion industry.

Today, on the 50th anniversary of 420, the U.S. government still considers cannabis one of the most dangerous drugs and technically speaking, every CEO, investor and employee of a state-legal marijuana company is breaking federal law.

But the irony is that what started as a joke among teenagers has blossomed into the ultimate high holiday—the Black Friday for cannabis. Last year, sales during the week of 420 surpassed a record of $126 million across six states tracked by data firm BDSA. And the U.S. cannabis industry, which reported record annual sales of $17.5 billion last year, is poised to reach $41 billion in annual sales by 2025, according to Cowen.

There is still plenty of work to be done to legalize cannabis at the federal level, but if Congress thinks it is still up for debate in America, they must be high. The country has long passed the tipping point: According to the latest Gallup Poll, 68% of Americans believe marijuana should be legal and the latest Quinnipiac poll puts it even higher, at 70% of registered voters.

Read the full profile on Forbes: https://www.forbes.com/?sh=7f61b5482254

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50 Comments

  1. Mister_Ade on April 25, 2021 at 6:06 pm

    what are the 3 state?



  2. Diana SUNSHINE Wulf on April 25, 2021 at 6:06 pm

    RIP Thorne Peters
    RIP Mac Riblett



  3. Linda Malote on April 25, 2021 at 6:06 pm

    THANK YOU WALDOS, THANK YOU GREATFUL DEAD. Happy 420 from 🇿🇦



  4. Nick Crazythunder on April 25, 2021 at 6:13 pm

    Hope you enjoy your first smoke sesh of the day! Happy 420



  5. Susan Doerr on April 25, 2021 at 6:14 pm

    confession time. okay. in 75 i walked through a cloud of smoke made by groups numbering in total during school months to about 150 and that was just the congregating before school on that public field right in front of the school. it was almost surreal,



  6. 1 9 on April 25, 2021 at 6:15 pm

    who already smoked marijuana or who’s planning to smoke 👇



  7. Daniel Vaneck on April 25, 2021 at 6:15 pm

    This is the reality they’re trying to mold for all to become. Refuse this do not let the depraved sculpt you



  8. Des Tiny on April 25, 2021 at 6:15 pm

    Still story is complete bullshit



  9. Muscle Hamster on April 25, 2021 at 6:16 pm

    The REAL history of 420 🔥



  10. Don Lemon on April 25, 2021 at 6:17 pm

    F 420. Give me liberty or give me death.



  11. Jens Lyssens on April 25, 2021 at 6:18 pm

    1:20 "We met at 4:20 ……. PM!"
    Because AM would be a bit too ambitious.



  12. Mr Ray on April 25, 2021 at 6:18 pm

    Why don’t you all abstain for the day?



  13. Red hot Spicy weiner on April 25, 2021 at 6:21 pm

    Means hitlers bday dumb stoners 👌



  14. Johnny Checkpoint on April 25, 2021 at 6:21 pm

    Happy Holidaze! 🤘🏼😎



  15. Deborah S. on April 25, 2021 at 6:21 pm

    Miss Elvey Musica much respect and love my friend🥀



  16. Vir x on April 25, 2021 at 6:25 pm

    69?



  17. Quintil Vanvleet on April 25, 2021 at 6:25 pm

    0:23
    vox.fyi



  18. Tree Beard on April 25, 2021 at 6:26 pm

    Happy 420 we almost there boys light one up for the homies who didn’t make it here



  19. nappingkoala on April 25, 2021 at 6:30 pm

    i smoked weed once with steve jobs and later he invented the ipAd



  20. Jack Sparrow on April 25, 2021 at 6:30 pm

    HAPPY 420 FROM AMSTERDAM



  21. Mike Cyr on April 25, 2021 at 6:31 pm

    😃



  22. Divyanshu Gupta on April 25, 2021 at 6:32 pm

    Nice.



  23. Geoffdam123 on April 25, 2021 at 6:33 pm

    The country that made the world prohibit cannabis is benefitting from it whilst the rest of the world are stuck in the dark ages cheers America



  24. Mister N. on April 25, 2021 at 6:34 pm

    Living legends



  25. Michael Hanley on April 25, 2021 at 6:35 pm

    😂😂😂 this is dumb af.



  26. Life adventures with Jeremy Cash on April 25, 2021 at 6:36 pm

    Awesome history lesson in 420!! I’m high, and excited for the future!!! Love how cannabis can bring people together, and build long lasting friendship!!! Happy 420!!!! 420 Cheers, enjoy your day and your next hit!!!!$😊💨🔥💨🌱💨🔥💨💚💨🙏🏽💨🔥💨✌🏽



  27. Its Shünmi on April 25, 2021 at 6:37 pm

    4/20!!!



  28. Danny Stacks on April 25, 2021 at 6:39 pm

    Forbes went from talking about money and wealth to 420 am impressed 😂💯



  29. ChillinWithMike on April 25, 2021 at 6:40 pm

    These are the real 5 guys



  30. Bwap on April 25, 2021 at 6:42 pm

    high



  31. Ansh Arora on April 25, 2021 at 6:44 pm

    You misspelled "Weirdos’



  32. Space Walker on April 25, 2021 at 6:44 pm

    They’re all high in this interview



  33. Mr Ray on April 25, 2021 at 6:46 pm

    How many of you called into work to tell them you weren’t coming in today?



  34. Junior Stone on April 25, 2021 at 6:47 pm

    I hed heard a rumor that that’s how 420 got started and now it’s confirmed!!!



  35. Katie Griffin on April 25, 2021 at 6:48 pm

    So it’s not snoop doggs bday, got it



  36. Leo Lyin on April 25, 2021 at 6:48 pm

    High School friends, still alive, celebrating 420👏🏾🖤



  37. Diana SUNSHINE Wulf on April 25, 2021 at 6:49 pm

    Still dying in Nebraska on 420. SMELL THAT?



  38. Fumetsu Media on April 25, 2021 at 6:50 pm

    Should’ve made this video last for 4 minutes and 20 seconds 🇯🇲



  39. chocolatewheelchair on April 25, 2021 at 6:52 pm

    Corporate cannabis man



  40. YKTV Blicky on April 25, 2021 at 6:53 pm

    Who’s here from Erick khan



  41. Chandler Troy on April 25, 2021 at 6:55 pm

    Happy 4-20 everyone



  42. Jerome Lund on April 25, 2021 at 6:56 pm

    Cartman’s bane.



  43. Gabe Mendoza on April 25, 2021 at 6:57 pm

    Lol, only potheads could band together and declare 420 a national holiday. Everyone else stays quiet and do their drugs. I’ll be damned if crack becomes another national pastime.



  44. Matthew Mullen on April 25, 2021 at 6:59 pm

    Have a very merry 420!



  45. Tim Supik on April 25, 2021 at 6:59 pm

    I call bullshit



  46. GirlInaBox on April 25, 2021 at 7:00 pm

    And all this happened long before the internet, you know, when people actually used to talk to each other!



  47. David Corson on April 25, 2021 at 7:02 pm

    Who else high af rn 😂… happy 420 everyone! From the now legal, Newyork!



  48. Karl Ashdown on April 25, 2021 at 7:03 pm

    Ha ha where i am we are the first in the world to celebrate 4-20 sadly we have to do it on the sly as New Zealand is not in the Stoned Age just yet.



  49. Marcos Gallardo on April 25, 2021 at 7:03 pm

    Happy 420 got my kit ready & just ordered some wingstop yeahhh yeahhhh 💯



  50. Thirsty 4more on April 25, 2021 at 7:04 pm

    Sounds like BS