How Weed Legalization in California is Changing Cannabis Culture

Luxury cannabis products have emerged that cater to an elevated customer. The quintessential “stoner” stereotype is far outdated, and much like streetwear over the past couple of years, something that was once “underground” is starting to find its footing and the beginning of an entirely new luxury consumer marketplace.

Shot in LA, we take a closer look at several well-known cannabis brands and shops taking cannabis culture to the next level. The documentary also examines the past, present, and future of the California’s industry.

Credits

Executive Producers
David Fischer
Jeff Carvalho

Producers
J. Andrew Keegan
Jian DeLeon

Written By
Jian DeLeon
J. Andrew Keegan

Director
Mark Choi
J. Andrew Keegan

Editor
Mark Choi
Robin Thomson
Evan Thompson

Camera
Chrissy Lu
Mark Choi
Robin Thomson
Evan Thompson

Art Direction
Thai Tran
Maria Ferraresi

Motion Graphics
Thai Tran
Robert Simmons

Sound
Sonia Manalili

Music
Will Score

Special Thanks
Jim Walsh
Evan Thompson
Neuhouse, Los Angeles
Lowell Herb, Co
Beboe
Bloom Farms
Mister Green
Med Men
Claudia Garcia
Lauren St.Clair
Taylor Osumi
AJ Fay
The Elder Statesman
WeedMaps

Premiere Sponsor
Weed Maps

FOLLOW US
Facebook: https://facebook.com/highsnobiety
Twitter: https://twitter.com/highsnobiety
Instagram: https://instagram.com/highsnobiety/

View more Highsnobiety videos here: http://hsnob.co/qh67

50 Comments

  1. SilliVilliN on May 15, 2021 at 6:54 pm

    Yeah, "edibles were always great or terrible, Russian roulette". Right, ok.These guys talk like we were too stupid to know what we were growing and using.
    Pretty pretentious.



  2. Frye Jayson on May 15, 2021 at 6:58 pm

    Hello friend this message goes out for all the weed lovers and stoners we got top grade medical marijuana strains and a variety of other cannabis products. We do home deliveries and shipping using ,DHL,Fedex or UPS depending client’s (,Canada,Australia,Europe UK, Asia and South America) and also drop off. A safe delivery is guaranteed and we refund in case of any complications. If you are interested just let us know so we can do go business together: contact us on what’sapp:: +1 256-743-3553.
    Kik::L_jones
    wickr::fryejason.



  3. Harald von Hinten on May 15, 2021 at 6:59 pm

    4:06 Being progressive, in the sense of today, is NOT a good thing. I’m hoping not all Cannabis users and entrepenours would call themselves "progressives".



  4. Caio Monteiro on May 15, 2021 at 6:59 pm

    I don’t want it to happen here in Brazil. Weed is to be grown inside homes inhabited by general people, not produced by big companies in farms owned by millionaire men.
    Homes vs Farms
    Grown vs produced
    General people vs Millionaire men



  5. Diego Velazquez on May 15, 2021 at 7:00 pm

    ✈️🔌🌿 📦
    Wickr Me: BitcoinLocal
    WhatsApp: (206) 565-2089
    Instagram: cryptobitcoinlocal
    Serious Inquires ONLY:
    Two Day Priority Mail Express Shipping
    Half(14 grams)$70
    Ounce(28grams)$115
    QP/4 Ounces(112 grams)$415
    Pound(16 ounces)$1250
    2 P’s $2300
    ThC Carts 6 1 gram carts for $180 Deal
    Medical Grade Strains in stock: SFV OG, Runtz, Jack Herer, Afghan Kush, Acapulco, Gold, etc.



  6. Ciara Jane on May 15, 2021 at 7:02 pm

    Fast delivery of weed within 24hours +1(412)329-8388



  7. Lord Nelson Mc.Billionberg on May 15, 2021 at 7:02 pm

    Cannabis is really responsible for psychosis!!



  8. Don Thursby on May 15, 2021 at 7:02 pm

    Hi. I’m a democratic congressman in California. We really want to fuk you Californians over. So we are going to legalize pot, so you get so stoned and stay that way you won’t notice what we are doing to us. And you will reelect us because all you will care about is getting high again. Vote Democrat. Enjoy your shithole state and cities and have a nice life.



  9. Ganji Seed Bank on May 15, 2021 at 7:02 pm

    😎🌱



  10. Andrew Morton on May 15, 2021 at 7:03 pm

    from now on, i will only "blast joints",,,,, no more smoking doobies for me, World. i’m over 40.



  11. bernard miller on May 15, 2021 at 7:07 pm

    Fancy packaging! Lmao these same guys are probably in jail right now.



  12. Will Thomas on May 15, 2021 at 7:08 pm

    The east coast is too Guerrilla we don’t have nothing over here.



  13. plug man487 on May 15, 2021 at 7:09 pm

    Buy💯{WEED✓ COCAINE✓ PILLS✓ DANK✓ SHROOMS✓ METHS✓ CARTS✓ } Fast Delivery💯
    📳KIK…plugmam487
    📳Wick…plugman487
    👻SNAP…plugman487



  14. Неизвестно Неизвестно on May 15, 2021 at 7:09 pm

    Amazing documentary!



  15. E S on May 15, 2021 at 7:10 pm

    most of these guys produce crap



  16. Alejandro Francisco on May 15, 2021 at 7:12 pm

    Player haters.



  17. 绿色的lemon on May 15, 2021 at 7:14 pm

    保持低调🍃wx:God_of_cash



  18. dark side on May 15, 2021 at 7:16 pm

    Who smoking weed looking at the video



  19. Brenda Toertjes on May 15, 2021 at 7:20 pm

    great sharing!



  20. Adam Hernandez on May 15, 2021 at 7:20 pm

    No thanks



  21. bernard miller on May 15, 2021 at 7:21 pm

    It’s still illegal in California. The only place you can smoke it is inside your house. The feds can still arrest and seize your product. The police can still charge you for possession if someone complains of its odor under federal act laws regarding possession and distribution. Captain Herbalife your snow blind if you think it’s still okay to light up in public.



  22. JP on May 15, 2021 at 7:22 pm

    Does anyone in this video mean what they say? Do they know they are lying?



  23. plug man487 on May 15, 2021 at 7:22 pm

    Buy💯{WEED✓ COCAINE✓ PILLS✓ DANK✓ SHROOMS✓ METHS✓ CARTS✓ } Fast Delivery💯
    📳KIK…plugmam487
    📳Wick…plugman487
    👻SNAP…plugman487



  24. Matt Macintosh on May 15, 2021 at 7:23 pm

    I don’t need crappy I I didn’t need luxury items I need good cannabis legalized in all 50 states and the people in jail for pot to be released now!



  25. Star Wizard Ranch The Star Wizard man on May 15, 2021 at 7:24 pm

    I want to grow cannabis for your company… I have land in the mountains. Are you interested?



  26. The Unknown Gamer on May 15, 2021 at 7:27 pm

    Legalization is a nightmare…the burn out freaks of 40 years ago were right…the best lie about Pot is, the price will go down, almost as obscene as the next one
    about how the quality and availability will improve…the limit to personal possession, how a person is restricted concerning where and how much can be bought
    and from which source…the only problem I see with labeling "the product" is the psychology of the public when this bullshit of LEGAL is accepted.



  27. Benedict Evangelakos on May 15, 2021 at 7:27 pm

    Promotional video: Marketing at its best —with all the accoutrements outlined.



  28. kelron koobis on May 15, 2021 at 7:27 pm

    This is painfull



  29. Jorge Sanchez on May 15, 2021 at 7:28 pm

    "There’s no instance of a country having benefited from a prolonged war. Let your great object be victory not lengthy campaigns." – Sun Tzu art of war



  30. Philip Argo on May 15, 2021 at 7:32 pm

    Two minutes in and they say these two things: Reefer madness began in the 60s (no, the fear and craze that led to criminalization was in the 30s), and that in the 80s, the Reagan administration declared the war on drugs- wrong, it was started by Nixon, and Elvis of all people was the first drug Czar.
    If you are going to produce content, it should be accurately based in fact if you’re trying to change minds. This is a juvenile attempt.



  31. NeverDieHendrix G-LoyaL on May 15, 2021 at 7:33 pm

    What’s the instrumental at the beginning



  32. Fadli Muhammad on May 15, 2021 at 7:35 pm

    Act bigger investment best of luck



  33. Wizzy Pro on May 15, 2021 at 7:35 pm

    👉DM ME👈 👍Safe take off Available
    Wick🆔 plugman(487) W:e:e:d✔️C:o:k:e✔️D:a:n:k✔️P:i:l:ls✔️L:S:D✔️M:e:t:h:s✔️S:h:r:o:o:m:s✔️H:a:s:p✔️C:o:c:a:i:n:e✔️
    Kik🆔 plugman(487).Snapchat 👉 weedzone7230



  34. Woke Af on May 15, 2021 at 7:36 pm

    Fuck Reagan



  35. Alejandro Francisco on May 15, 2021 at 7:37 pm

    You gonn legalize it. Dont use the law to rip people off.
    Money from sales.Are going back to politicians in the form of taxes.
    Just another gang moving on the block



  36. Underdog Rising on May 15, 2021 at 7:38 pm

    I haven’t bought weed at a store since it was legalized. I had a medical recommendation for years. The taxes are just ridiculously high. Over 30% in some counties. Lower those taxes and I’ll become a costumer again. I’m fine with paying a tax. Just not at this rate.



  37. Alejandro Francisco on May 15, 2021 at 7:38 pm

    Govermnt wanna be sell it themselves.



  38. Andres Valenzuela on May 15, 2021 at 7:39 pm

    its all about the benjamins!!!!!!!!!!!!!!



  39. Wizzy Pro on May 15, 2021 at 7:39 pm

    👉DM ME👈 👍Safe take off Available
    Wick🆔 plugman(487) W:e:e:d✔️C:o:k:e✔️D:a:n:k✔️P:i:l:ls✔️L:S:D✔️M:e:t:h:s✔️S:h:r:o:o:m:s✔️H:a:s:p✔️C:o:c:a:i:n:e✔️
    Kik🆔 plugman(487).Snapchat 👉 weedzone7230



  40. Andrew Batts on May 15, 2021 at 7:40 pm

    The Democratic liberals bought in all the way with tough on drug crime. Look at Kamala Harris, who claimed she smoked down to 2Pac and biggie, while she was helping out people away for years for small time possession



  41. Sammy Sam on May 15, 2021 at 7:40 pm

    I’m willingly to bet these products thc/thca levels are no higher than 12%-17% that’s not "luxury" according to luxury standards. Just appealing to wealthy people who care more about being seen with a brand than they do about the time put into making the quality of thc/thca/cbd. And it’s obvious they’re already planning and working to push out smaller dispensaries and fund politicians to make laws that takes our recreational rights away. I guarantee they’re going to try and do just that



  42. joseph bvr on May 15, 2021 at 7:45 pm

    Im pretty sure california is a prison now. People living in cars n sewers. All businesses shut down. All by design.



  43. SilliVilliN on May 15, 2021 at 7:45 pm

    Fuck corporate greed. Save your money, find a good grower, spend locally. If you have too much money buy some green for the less fortunate. Better than giving these yuppie gentrification pushers it.
    Actually kinda glad some of these products n companies went under.



  44. Lyfe on May 15, 2021 at 7:46 pm

    12% thc lmfao that is shit…..



  45. Dine on May 15, 2021 at 7:46 pm

    Pretentious hipsters 🤦‍♂️🤣



  46. Daniel Küng on May 15, 2021 at 7:46 pm

    How weed lagalization shows that other lands like switzerland only keep the illegalization for theyre own purposes in the background its for lobbyists and for them we are a cow the land is the farm and the money is the milk we are everything not the politiks theyre despencable in every way we are everything and they treat us like property we are waste for them it a mainthing sad but its fucking true 🤬🤬 👉👁⚖ 🕰🚀🗽🕍🕌⛪🍷💵🗝🛠⚒🧫🧪📡⚖political religious dogma will be our end its theyr start of nothing man sollte sie alle an die wand stellen diese parasitären nebenexistenzen



  47. ZHC on May 15, 2021 at 7:47 pm

    As Randy Marsh once said:

    "Well you know what???? FUCK THOSE GUYS, THEY AINT GOT NO TERGRIDY!!"



  48. Jeff Mille on May 15, 2021 at 7:48 pm

    Hey buudy , we are the caliplugs we got some good gas legit and reliable. Hit us for all your 🍁🍄💊 and more Snapchat: caliplug5035 💯%legit and reliable



  49. hamidullah hamidi on May 15, 2021 at 7:49 pm

    Seeing another Asian reaching his American dream (befriending a white American) is Cringe. I don’t remember the last time I’ve seen an Asian girl with a Hispanic or black guy! Don’t judge me just make this observation for the next few weeks and you’ll see what I’m talking about. I feel like Asian people in general the girls are always trying to be with a white guy because I don’t see them proud of their background. To me it seems like they’re trying to do anything to run away from it. Naming their kids the most white names in US hahahaha
    Sorry guys just my observation!



  50. Ben Runtz on May 15, 2021 at 7:53 pm

    +14062909604 I just received my package from this new legit plug who was recommended to me by my friend he got my package delivered at my door step this morning