How To Get Investors Interested in Your Cannabis Business

Four entrepreneurs discuss what makes a cannabis business different from the rest, and what makes them investor-worthy.

Panelists:
Sean Cooley, Content Marketing Director

Sean Cooley is an LA-based content marketing director specializing in cannabis and lifestyle brands. He has driven omnichannel content strategy with industry leaders such as Weedmaps, High Times, Green Entrepreneur, Thrillist, and MSN, and has served as a creative consultant for Time and Google. He holds a Master’s in Journalism from Northwestern University and is likely the only Medill graduate to have rolled spliffs with Afroman at an Amsterdam Cannabis Cup.

John Shute – CEO & Cofounder PufCreativ

John Shute is the CEO and CoFounder of PufCreativ. A graduate of Norwich University’s MBA Project Management Program, John Shute has taken the marketing industry by storm — originally starting out in hospitality and nightlife, and now specializing in cannabis. John’s forte is creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry, and he was also recently awarded 2020 Colorado CEO of the Year by CEO Magazine!

Ben Futoriansky – Associate, Canopy Rivers

Prior to joining Canopy Rivers, Ben was a Consultant for Accenture in their Digital Interactive group. During his time at Accenture, Ben worked across Financial Services, Media & Technology, Resources and Non-Profit organizations focusing on customer experience, digital strategy, and business development.

Ben co-founded a travel social network start-up called DestaPlan, allowing users to visually organize trips, coordinate itineraries and share recommendations. Prior to Accenture and DestaPlan, Ben was a Strategy Analyst for Start-up Nation Central in Tel Aviv, where he actively sourced start-ups, prepared industry landscapes, and helped map the Israeli ecosystem. Ben holds a Bachelor of Business from the Schulich School of Business at York University specializing in Strategy and Finance.

Trina Johnson – CEO, Blue Forest Farms

Trina Johnson is a full-time entrepreneur with over 20 years of experience and a proven track record of success in various industries. A Colorado native, she saw an opportunity to get involved in the growing Cannabis industry and began exploring options. Everything about CBD resonated with her, and she decided to leave her prosperous career in sales to build her own venture.

Her organic leadership style and ability to build teams led her to co-found Blue Forest Farms. The business did over 16 million in gross sales for 2019. She is also the co-founder of BFF Hemp and a mother to three children. Trina stands behind her belief that “hemp is the answer”. Her knowledge of Sativa varieties and positive energy make her an asset and inspiration to each person she works with from the farmland, to the boardroom.

Sponsored by:
Blue Forest Farms is a 150 acre hemp farm in Longmont, Colorado offering high quality CBD flower, seed, and extracts. Their focus on genetics in recent years has positioned them as a leader in the industry winning multiple awards. With over 40 years of combined organic farming and extraction experience, their team of farmers, botanists and extraction professionals understand what it takes to deliver exceptional hemp products.

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