Rubicon Organics CEO Margaret Brodie discusses latest strains, profitable growth & expansion plans
Rubicon Organics CEO Margaret Brodie discusses latest strains, profitable growth & expansion plans
Rubicon Organics Inc. (TSX-V:ROMJ, OTCQX:ROMJF) CEO Margaret Brodie talked with Proactive’s Stephen Gunnion about the company’s latest developments, financial performance, and future plans. Brodie shared insights on Rubicon Organics’ unique position as the leading premium organic cannabis brand in Canada. She highlighted the company’s success with two profitable adjusted EBITDA years and Rubicon’s continued innovation in cannabis strains and products.
Brodie discussed the company’s launch of new vape strains, stating, “We have launched our third strain, which is incremental revenue for us, and we’re looking to get two more strains out by the end of the year.” She emphasized the importance of following consumer trends and Rubicon’s growing presence in the premium edibles and vape market. The company’s 1964 brand has gained significant traction, achieving 30% market share in Canada’s premium edibles category within 12 months.
Additionally, Brodie spoke about Rubicon’s commitment to sustainability and ESG principles, which aligns with the values of its younger consumer base. Rubicon Organics aims to expand its international footprint by 2025, leveraging its high-quality production facilities in Canada.
For more details on Rubicon Organics and their latest offerings, visit Proactive’s YouTube channel.
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