{"id":23037,"date":"2025-10-06T16:48:51","date_gmt":"2025-10-06T16:48:51","guid":{"rendered":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/"},"modified":"2025-10-06T16:48:51","modified_gmt":"2025-10-06T16:48:51","slug":"the-crumbling-business-of-marijuana","status":"publish","type":"post","link":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/","title":{"rendered":"The Crumbling Business of Marijuana"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=niQ7mk13xew\">The Crumbling Business of Marijuana<\/a><br \/>\n\t\t\t\t\t\t\t\t<iframe  loading=\"lazy\" width=\"480\" height=\"320\"  src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/niQ7mk13xew?rel=0\"  frameborder=\"0\" allowfullscreen><\/iframe>\t\t\t\t\t<\/p>\n<p><img  decoding=\"async\" style=\"float:left;margin:0 5px 5px 0;\"  src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-lazy-src=\"https:\/\/mmj-investment.com\/wp-content\/uploads\/2025\/10\/GoCx37.jpg\"  \/><noscript><img  decoding=\"async\" style=\"float:left;margin:0 5px 5px 0;\"  src=\"https:\/\/mmj-investment.com\/wp-content\/uploads\/2025\/10\/GoCx37.jpg\"  \/><\/noscript>Go to our sponsor https:\/\/aura.com\/mba to try 14 days and let Aura go to work protecting your private information online.<\/p>\n<p>There are few business sectors that have collapsed as dramatically as cannabis. Once projected to generate billions in new business, radical social reform, job creation, and rapid growth, the industry has devolved into a commoditized race to the bottom.  But these days, with competition everywhere, profits have collapsed and no one has been able to figure out how to compete at scale on anything besides price.  From one angle, this was just a case of too much supply for too little demand.  From another angle, commoditization was always inevitable.  But market correction shouldn\u2019t mean collapse.  What\u2019s left today is just business &#8211; regulated, fragmented, ruthless, and perfectly competitive where only the smartest survive.   <\/p>\n<p>Every industry has its gold rush. For cannabis, the \u201cGreen Rush\u201d started in 2012 when Colorado and Washington became the first U.S. states to legalize recreational marijuana.   As more states and countries joined in after 2012, every link in the value chain\u2014from farming to retail\u2014was up for grabs. Startups burned through millions in venture capital, building fast and talking big. When Canada legalized marijuana in 2018, it gave these same companies the means to pump-and-dump weed stocks.   But just because the corporations are losing money, doesn\u2019t mean everyone else is. <\/p>\n<p>While they\u2019re hemorrhaging cash, local, self-funded dispensaries are quietly surviving. For them, profit isn\u2019t a future goal\u2014it\u2019s a mandate.  California is the world\u2019s largest and most competitive cannabis market. In 2023, $5.1 billion of legal cannabis was sold in the Golden State, with another $8 billion moving through the black market. Los Angeles County alone reigns as the highest-grossing market, with 5 to 10 times as many sales as any other county in the state. <\/p>\n<p>In this Modern MBA Original, we go from the macro-to-micro to analyze the economics of legal cannabis from the global corporations all the way to three independents in the world\u2019s most competitive market.<\/p>\n<p>\ud83e\udd33\ud83c\udffb Follow Modern MBA TikTok: https:\/\/www.tiktok.com\/@modernmba<br \/>\n\ud83d\udcf8 Follow Modern MBA Instagram: https:\/\/www.instagram.com\/modern.mba\/<br \/>\n\ud83d\udcd6 Subscribe to Modern MBA Reddit: https:\/\/www.reddit.com\/r\/modernmba\/<br \/>\n\ud83d\udd4a Follow Modern MBA Twitter: https:\/\/x.com\/modern_mba<\/p>\n<p>\ud83c\udfac Support Modern MBA:  https:\/\/buymeacoffee.com\/modernmba<br \/>\n\u2615 Support Modern MBA on Patreon:  https:\/\/patreon.com\/modernmba<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Crumbling Business of Marijuana Go to our sponsor https:\/\/aura.com\/mba to try 14 days and let Aura go to work protecting your private information online. There are few business sectors that have collapsed as dramatically as cannabis. Once projected to generate billions in new business, radical social reform, job creation, and rapid growth, the industry&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Crumbling Business of Marijuana - MMJ Investment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Crumbling Business of Marijuana - MMJ Investment\" \/>\n<meta property=\"og:description\" content=\"The Crumbling Business of Marijuana Go to our sponsor https:\/\/aura.com\/mba to try 14 days and let Aura go to work protecting your private information online. There are few business sectors that have collapsed as dramatically as cannabis. Once projected to generate billions in new business, radical social reform, job creation, and rapid growth, the industry&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\" \/>\n<meta property=\"og:site_name\" content=\"MMJ Investment\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MMJ-Investment-1908743886119514\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T16:48:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mmj-investment.com\/wp-content\/uploads\/2025\/10\/GoCx37.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MMJInvestment\" \/>\n<meta name=\"twitter:site\" content=\"@MMJInvestment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/mmj-investment.com\/#\/schema\/person\/d00a7f6340ed83bc58b01ab011476dcc\"},\"headline\":\"The Crumbling Business of Marijuana\",\"datePublished\":\"2025-10-06T16:48:51+00:00\",\"dateModified\":\"2025-10-06T16:48:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\"},\"wordCount\":402,\"commentCount\":50,\"publisher\":{\"@id\":\"https:\/\/mmj-investment.com\/#organization\"},\"articleSection\":[\"Canadian Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\",\"url\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\",\"name\":\"The Crumbling Business of Marijuana - MMJ Investment\",\"isPartOf\":{\"@id\":\"https:\/\/mmj-investment.com\/#website\"},\"datePublished\":\"2025-10-06T16:48:51+00:00\",\"dateModified\":\"2025-10-06T16:48:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mmj-investment.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Crumbling Business of Marijuana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mmj-investment.com\/#website\",\"url\":\"https:\/\/mmj-investment.com\/\",\"name\":\"MMJ Investment\",\"description\":\"Investing Towards a Greener Future.\",\"publisher\":{\"@id\":\"https:\/\/mmj-investment.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mmj-investment.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mmj-investment.com\/#organization\",\"name\":\"MMJ Investment\",\"url\":\"https:\/\/mmj-investment.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mmj-investment.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mmj-investment.com\/wp-content\/uploads\/2018\/02\/mmjil.png\",\"contentUrl\":\"https:\/\/mmj-investment.com\/wp-content\/uploads\/2018\/02\/mmjil.png\",\"width\":1324,\"height\":260,\"caption\":\"MMJ Investment\"},\"image\":{\"@id\":\"https:\/\/mmj-investment.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MMJ-Investment-1908743886119514\",\"https:\/\/twitter.com\/MMJInvestment\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mmj-investment.com\/#\/schema\/person\/d00a7f6340ed83bc58b01ab011476dcc\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mmj-investment.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dfbb84289bed45070b0d075d3e20b48c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dfbb84289bed45070b0d075d3e20b48c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/mmj-investment.com\/index.php\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Crumbling Business of Marijuana - MMJ Investment","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/","og_locale":"en_US","og_type":"article","og_title":"The Crumbling Business of Marijuana - MMJ Investment","og_description":"The Crumbling Business of Marijuana Go to our sponsor https:\/\/aura.com\/mba to try 14 days and let Aura go to work protecting your private information online. There are few business sectors that have collapsed as dramatically as cannabis. Once projected to generate billions in new business, radical social reform, job creation, and rapid growth, the industry&hellip;","og_url":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/","og_site_name":"MMJ Investment","article_publisher":"https:\/\/www.facebook.com\/MMJ-Investment-1908743886119514","article_published_time":"2025-10-06T16:48:51+00:00","og_image":[{"url":"https:\/\/mmj-investment.com\/wp-content\/uploads\/2025\/10\/GoCx37.jpg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@MMJInvestment","twitter_site":"@MMJInvestment","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#article","isPartOf":{"@id":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/"},"author":{"name":"admin","@id":"https:\/\/mmj-investment.com\/#\/schema\/person\/d00a7f6340ed83bc58b01ab011476dcc"},"headline":"The Crumbling Business of Marijuana","datePublished":"2025-10-06T16:48:51+00:00","dateModified":"2025-10-06T16:48:51+00:00","mainEntityOfPage":{"@id":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/"},"wordCount":402,"commentCount":50,"publisher":{"@id":"https:\/\/mmj-investment.com\/#organization"},"articleSection":["Canadian Industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/","url":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/","name":"The Crumbling Business of Marijuana - MMJ Investment","isPartOf":{"@id":"https:\/\/mmj-investment.com\/#website"},"datePublished":"2025-10-06T16:48:51+00:00","dateModified":"2025-10-06T16:48:51+00:00","breadcrumb":{"@id":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mmj-investment.com\/index.php\/2025\/10\/06\/the-crumbling-business-of-marijuana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mmj-investment.com\/"},{"@type":"ListItem","position":2,"name":"The Crumbling Business of Marijuana"}]},{"@type":"WebSite","@id":"https:\/\/mmj-investment.com\/#website","url":"https:\/\/mmj-investment.com\/","name":"MMJ Investment","description":"Investing Towards a Greener Future.","publisher":{"@id":"https:\/\/mmj-investment.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mmj-investment.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mmj-investment.com\/#organization","name":"MMJ Investment","url":"https:\/\/mmj-investment.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mmj-investment.com\/#\/schema\/logo\/image\/","url":"https:\/\/mmj-investment.com\/wp-content\/uploads\/2018\/02\/mmjil.png","contentUrl":"https:\/\/mmj-investment.com\/wp-content\/uploads\/2018\/02\/mmjil.png","width":1324,"height":260,"caption":"MMJ Investment"},"image":{"@id":"https:\/\/mmj-investment.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MMJ-Investment-1908743886119514","https:\/\/twitter.com\/MMJInvestment"]},{"@type":"Person","@id":"https:\/\/mmj-investment.com\/#\/schema\/person\/d00a7f6340ed83bc58b01ab011476dcc","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mmj-investment.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dfbb84289bed45070b0d075d3e20b48c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfbb84289bed45070b0d075d3e20b48c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/mmj-investment.com\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/posts\/23037"}],"collection":[{"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/comments?post=23037"}],"version-history":[{"count":0,"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/posts\/23037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/media\/23036"}],"wp:attachment":[{"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/media?parent=23037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/categories?post=23037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmj-investment.com\/index.php\/wp-json\/wp\/v2\/tags?post=23037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}